Customer Persona Template

3 ratings

Build something your clients will love.

This Customer Persona Template lets you create your ideal customer avatar and have everything to understand your customer in a single place.

It’s impossible to make a product or service without understanding your audience.

To have success with your business, you need to understand what people want.

The only way to influence someone is to find out what they want, and show them how to get it.
~Dale Carnegie

“You can get anything you want in life if you help enough other people get what they want.”
~Zig Ziglar

This is what you need to figure out about your customers:

  • What are their needs, wants, pains and main challenges
  • What do they buy
  • What moves them
  • What are their beliefs, values, and principles
  • What do they like and dislike
  • What do they say, think, and feel
  • What are their characteristics
  • Where do they hang out online
  • What is their network like

This simple Customer Persona template will help you find the answers to these questions. You'll be able to build products and offer services that people actually want.


  • Bio and demographics.
  • Tools and services they use.
  • Content consumption: Articles, books, and videos your audience shares.
  • Watering holes: Track where they hang out.
  • Pains and challenges: Questions to discover what their main needs, pains, obstacles, problems, and challenges he’s facing are.
  • Priorities: Questions to discover what their beliefs, principles, values, and main goals are.
  • Influencers: Who influences them, their role models, and how they influence them.


  • What is Notion?
    Notion is a versatile tool for note-taking, task management, and project organization, offering customizable templates for both personal and collaborative use.
  • What is a Notion template?
    A Notion template is a pre-designed, customizable layout or structure within Notion, used for organizing notes, tasks, or projects efficiently.
  • How will I receive my product?
    • Your files will be available to download once payment is confirmed.
    • After your payment has been successfully processed, you'll receive an email with a link to the product in Gumroad.
    • On the Gumroad product site, you'll get the link to download the template. Click on it and then click "Duplicate" on the top right corner to duplicate it to your workspace. If you're on mobile, click on the 3 dots menu to show the duplicate option.
    • If you don't have a Notion account, you must sign up for one before you duplicate the template.
    • Creating a Gumroad account is highly recommended. This way you'll be able to access your purchased templates anytime.
  • Do I have to buy Notion?
    No, it's not necessary to pay for Notion. You can use this template with the FREE Notion version.
  • Can I become an affiliate?
    Sure! Click here to fill out the affiliate form.


  • You can use this template from any device as long as you are logged into your Notion account. However, the templates are primarily designed for use on a desktop or laptop and are set up for Light mode. The template might look different on mobile and tablet.
  • This is a digital product, so no physical items will be shipped to you.
  • A free Notion account is required to use this template.

More questions? Send me an email or DM on Twitter.

Terms Of Use

This Notion template is for your personal and individual business use only. Reselling, redistributing, or modifying it for commercial gain is strictly prohibited. By using this template, you agree that it is the intellectual property of UpGroves and cannot be shared or transferred. Thank you for respecting these terms!

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Customer Persona Template

3 ratings
I want this!